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The pandemic has shaken the world’s economy to the core. While all organizations are rightfully focused on getting back on track, this historic event will also have mammoth second- and third-order effects that will change the consumer landscape. And consequently this sector is the best positioned to have a positive trajectory in the new normal.

We expect the core impacts of this crisis to remain in the medium to long term across the consumer packaged goods (CPG) value chain, especially across customer behaviors, the channel mix, supply chains, and the organization model. Given the unpredictability of the pandemic and the uncertain recovery timeline, our assessment focuses on the medium- to long-term impact that COVID-19 will have on the CPG and Retail space in India. We have evaluated the trends and implications across each area of the value chain. While there is a clear cascading impact of consumer trends in channels and supply chains, there are some independent trends and back-end implications that we can expect in the post-COVID environment.

We invite you to an exclusive Online Event to discuss these findings with the Consumer Industry at large.

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