The term digital transformation is widely used in revolutionising business
operations. This has prompted organizations to understand the need of going digital
& has changed the way businesses operate and interact with their consumers
today.
With customers becoming tech savvy & increased online interactions, consumers
are increasing taking to sharing their experiences– be it tweets, Instagram stories,
WhatsApp status, Snaps, google map reviews, so on and so forth. Therefore, in
today’s market, consumer experience is not just a facet of the brand. Consumer
experience is the brand.
Thus, It has become a necessity now for organizations to develop & boost their
customer research capabilities in order to understand their customers better. They
need to get ready for the future by looking beyond conventional methods, to place
digital experiences first and evolving along with their modern consumers to fulfil
their changing demands, by evaluating data efficiently.
Join us for this exclusive webinar to learn how AI can enable you to drive
valuable insights from the consumer data to understand your customer well which in
turn can help craft frictionless engagements across channels to deliver a holistic
customer experience and build the trust & loyalty with your customers in this
competitive environment
Time(IST) | Topic |
11:30 AM | Welcome note by UBS Forums |
11:35 AM | Keynote by Entropik
Jayesh Menon, Global Director of Insights, Entropik |
11:50 AM | Panel Discussion: Why consumer researchers must adopt tech
Rebecca Kurian, VP of Growth, Entropik Panel Members: Jayesh Menon, Global Director of Insights, Entropik Manish Samota, Head of Product, Reliance, Jio Infocomm Piyush Khanna, Senior Director of Product management, [24]7.ai Sanket Kabra, Head of Product,Samsung Ads |
12:20 PM | Q & A |
12:30 PM | Closing Remarks |
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