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Digital Journey OR Traditional Business Model? How to balance the two, while battling Cost Pressures in Media Industry.

The media and Entertainment Industry is a Sunrise Sector for the economy and is on the cusp of a strong phase of growth, backed by rising consumer demand for consumer-centric content. However, the pandemic has also created significant cost pressures on the sector. Media Houses are constantly working to improve their Content Ultimates by way of reducing the cost of production and distribution while improving Advertisement revenues. Many have begun their Digital Journeys and many others are debating the right balance between starting theirs while balancing that with their traditional business model.

We at SAP, invite you to a discussion with Industry Leaders from Media and Consulting Partners, to discuss all that is impacting the Industry at the moment. And how they recommend Leaders should try to wade through this storm.

Who should attend this session:

  • Chief Digital Officer
  • CFO.
  • Chief Revenue Officer
  • CEOs of Channels/ Channel Heads
  • Chief Marketing Officer

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