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Providing exceptional and unique customer experiences has become more critical now than ever. Technology and trends are continually changing, and the onus is on mobile marketers to optimize for these changes. Marketers have to reimagine customer journeys and continue to drive engagement for generating business value, with shrinking budgets.

Join AppsFlyer and Adobe to learn how to optimize your mobile app acquisition and engagement strategy. Also, hear from industry leaders in E-Commerce and BFSI sectors about the key considerations for acquiring, retaining, and engaging customers.

In this webinar, we will talk about:

  • Driving profitable customer acquisitions via the most effective channels
  • Delivering a better customer experience across devices and channels
  • Designing customer journeys based on real-time customer intelligence


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Agenda

15:00 : Opening & Introduction

15.05 : Measuring Customer Journeys in a Mobile World

  • Emerging Technologies Are Redefining Mobile: Getting ahead of the game
  • Making sense of digital data and its measurement with Adobe Analytics
  • Leveraging Data to Boost your ROI
Vikrant Neogi
Solution and Industry Specialist
Adobe

15:20 : Mobile Measurement with AppsFlyer

  • Mobile Conversion Optimization
  • Unified Cross-Device Attribution
  • Cross Channel Behavior and Event-Based Segmentation
Ashutosh Katoch
Customer Success Manager
AppsFlyer

15:35 : Industry Panel Discussion – Adobe, AppsFlyer and HDFC Bank


Vipul Bellap
Product Head
HDFC Bank
Niranjan Sane
Head, Customer Retention
Tata CLiQ
Atoshi Chakraborty
Head of Performance Marketing & App
Nykaa

15:50 : Question and Answers

16:00 : Close of Webinar


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