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Successful experience-driven businesses are built on a deep understanding of customer needs and expectations. It's important to see this from the perspective of your target customers, and to understand you're being compared to the full range of digital experiences currently available in your industry and beyond, rather than just your specific offerings.

To get started, identify how your target customers feel about their current digital experiences. Then, divide up these insights into 'digital parity' and 'digital differentiators' to start building a picture of where your company sits relative to these expectations and desires.

Featured Speakers


Mohammed Ikramul Haq

Senior Cloud Solution Specialist

Xencia Technology Solutions Pvt Ltd

Tamer Shabani

Program Manager ACS

Microsoft

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