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The pandemic has shaken the world’s economy to the core. While all organizations are rightfully focused on getting back on track, this historic event will also have mammoth second- and third-order effects that will change the consumer landscape. And consequently this sector is the best positioned to have a positive trajectory in the new normal.

We expect the core impacts of this crisis to remain in the medium to long term across the consumer packaged goods (CPG) value chain, especially across customer behaviours, the channel mix, supply chains, and the organization model. Given the unpredictability of the pandemic and the uncertain recovery timeline, our assessment focuses on the medium- to long-term impact that COVID-19 will have on the CPG and Retail space in India. We have evaluated the trends and implications across each area of the value chain. While there is a clear cascading impact of consumer trends in channels and supply chains, there are some independent trends and back-end implications that we can expect in the post-COVID environment.

It's contest time! The stage is set for you to team up with some of the most promising start-ups. Put on your thinking caps and get a chance to co-develop a digital use case that your business can benefit from. SAP.io is bringing you the opportunity to look at some rising startups that offer gamechanging solutions to the consumer products and retail industry. They will demonstrate their early stage products to you.

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Here's where you step in. Come up with use case ideas that you want to pilot. If your idea ranks among the top 5, you will earn the chance to team up with one of them and co-develop this use-case with your expertise and insight.

Submit your idea as a part of the event sign up. Yours could be one of the top 5!

Work alongside the future brains of the industry