The Perennial Conundrum: Build vs Buy for Embedded Integrations

As customer expectations for seamless integrations become the norm, SaaS product leaders must come face-to-face with this critical strategic decision: should you invest in building integrations in-house, or leverage a proven embedded platform to accelerate growth?

Join an exclusive, closed-door evening roundtable with fellow product and engineering leaders from India’s top B2B SaaS companies to tackle the perennial “Build vs Buy” conundrum.

Hear from global Integration and Automation leader Workato on how the right integration strategy can unlock scalable growth and customer revenue, reduce engineering overhead, enhance your product and elevate customer experience.

Why Attend

Accelerate Go-to-Market

Find out how to launch new integrations in days, not months, using a library of 1000+ prebuilt connectors and thousands of automation templates.

Out-of-the-Box Value

Deliver seamless, branded integration experiences that your customers can deploy in minutes—no code required.

Maximize Engineering Impact

Free your teams from the ongoing burden of building and maintaining custom integrations, so they can focus on core product innovation.

Scale with Confidence

Rely on enterprise-grade security, 99.99% uptime, and flexible deployment models trusted by global industry leaders..

Real-World Insights

Hear real use cases and compare the true costs, risks, and business impact of in-house development versus an embedded platform, including time-to-market, maintenance, and customer experience.

Agenda

06:00 PM Registration & Refreshments
07:00 PM The Perennial Conundrum: Build vs Buy for Embedded Integrations Discover how leading SaaS companies are delivering native integrations at scale, reducing development effort and going to market faster.
07:30 PM Open Roundtable: Navigating the integration dilemma: Build in-house or buy to scale?
08:15 PM Closing Remarks, followed by Networking Dinner
ITC Maratha

Bangalore