The E-Commerce has come a long way since its inception. It has changed the world with providing 24/7/365 days of buying and selling opportunities. The Indian E-Commerce market is expected to grow to US$ 200 billion by 2026 where majority growth is being triggered by increasing internet and smartphone penetration.

This opens up the new vistas of opportunities for organizations to tap new customer base with minimal investments. But with opportunity come challenges, Optimizing your E-Commerce business for the New Normal, which in turn is challenging the experts to rethink their way of strategizing and managing their customer's, digital journey.

Today’s customer expects world class experience at every platform and setting up a new e-commerce business is no easy task, but the prospect of having one is more attainable than ever.

With so many businesses going online to satisfy their wants and needs during the year, the focus on digitalization and innovation has taken centre stage and is expected to do so for years to come.