Blog's
June
Gartner names McAfee a leader in 2021 Magic Quadrant for Endpoint Protection Platform
Endpoint Products, McAfee Shailaja Shankar,seasoned technology and business executive, McAfee. At McAfee, we believe no one person, product or organization can ...
Nathan Jennige,Vice President of Product Management for the EnterpriseGartner names McAfee a leader in 2021 Magic Quadrant for Endpoint Protection Platform
09 June 2021 | By
Nathan Jennige,Vice
President of Product Management for the
Enterprise Endpoint Products, McAfee
Shailaja
Shankar,seasoned technology and business
executive, McAfee.
At McAfee, we believe no one person, product or
organization can combat cybercrime alone. That
is
why we continue to build our device-to-cloud
security platform on the premise of working
together
–
together with customers, partners and even other
cybersecurity vendors. We continue this fight
against the greatest challenges of our digital
age:
cybercrime. As part of our ongoing effort to
protect what matters, we have developed
breakthrough
technologies over the past several years that
enable customers to proactively respond to
emerging
threats and adversaries despite a constantly
evolving threat landscape. So, today, we are
extremely proud to announce that McAfee is
positioned
as a “Leader” in the 2021 Gartner Magic Quadrant
for
Endpoint Protection Platforms (EPP).
This is a monumental development in so many
ways,
especially when you consider that we were not
recognized in the Magic Quadrant a few years
ago.
This recognition speaks volumes about the
innovations we are bringing to market that
resonate
both with our customers and industry
experts. Let me review, from my perspective, why
McAfee is recognized in the Leaders Quadrant.
Here are some key innovations in our Endpoint
Protection Platform that contributed to our
Leader
recognition:
Vision
We set out with a vision, to create the most
powerful endpoint protection platform and we are
aggressively executing towards this vision. Over
the
past 12 months, we have made great strides in
developing a market leading product, MVISION
Insights, and our cloud delivered MVISION EDR.
Looking
ahead, our goal is to develop a unified and open
eXtended Detection and Response (XDR) solution
and
strategy that further delivers on our
device-to-cloud strategy.
We believe, McAfee’s position as a Leader
further
acknowledges some of our key differentiators,
such
as MVISION Insights, and our ability to eclipse
the
market with an innovative device-to-cloud
strategy that spans the portfolio, including web
gateway, cloud, and our network security
offerings.
Executing on Innovation
We started by redefining our endpoint security offering with the release of MVISION Insights, a game-changing product that functions as the equivalent of an early warning system – effectively delivering preventative security. It’s hard to understate the significance of this innovation; we’re breaking the old paradigm of post-attack detection and analysis and enabling customers to stay ahead of threats. In parallel, we streamlined our EDR capabilities, which now provide AI-driven, guided investigations that ease the burden on already-stretched Security Operations Centers (SOCs).
Increasing Value
The bottom line is that we’re the only vendor taking a proactive risk management approach for safer cloud usage while reducing total cost of ownership. In addition, we have improved our licensing structure to fit customer needs and simplify consumption of our endpoint security solutions. We’ve made it easy to choose from a simplified licensing structure allowing customers to buy subscriptions for complete endpoint protection with no add-ons or extra costs. Our user-based licensing agreements provide for 5 devices, thus enabling frictionless expansion to incorporate additional device support in remote work environments.
Validation:
In just under a year, our latest release of
McAfee
Endpoint Security (ENS) 10.7 has emerged as
our highest deployed version of any McAfee
product
worldwide and our fastest-ever single-year
ramp. More than 15,000 customers comprising tens
of
millions of nodes are now on ENS 10.7 and are
deploying its advanced defenses against
escalating
threats. Customers get added protected because
ENS 10.7 is backed by our Global Threat
Intelligence
(GTI) service to provide adaptable, defense
in-depth capabilities against the techniques
used in
targeted attacks, such as ransomware or
fileless threats. It’s also easier to use and
upgrade. All of this means your SOC can be
assured
that customers are protected with ENS 10.7 on
their
devices.
Customer input guides our thinking about what to
do
next. Since the best critics are the people who
use our products, let’s give them the last word
here.
Commitment:
Our continued commitment to our customers is to
protect what matters. We believe that McAfee’s
position in the Leaders Quadrant validates that
we
are innovating at the pace and scale that meets
the most stringent needs of our enterprise
customers. We are proud of our product teams and
threat
researchers who continue to be driven by our
singular mission, and who strive to stay ahead
of
adversaries with their focus on technological
breakthroughs, and advancements in researching
threats
and vulnerabilities.
What we have accomplished over the past several
years, and our position as a Leader in the 2021
Gartner Magic Quadrant for EPP, is only the tip
of
the iceberg for what’s ahead.
June
Data Virtualization and Data Science
The best part is that it provides such views without having to move any data from its original locations to a new, centralized repository, such as a data lake or data warehouse. Data virtualization provides data scientists with integrated real-time views of the data, across all of its existing locations.
Ravi Shankar , Senior Vice President and Chief Marketing Officer, Denodo TechnologiesData Virtualization and Data Science
09 July 2021 | By
Ravi Shankar , Senior Vice
President and Chief Marketing Officer, Denodo
Technologies
The best part is that it provides such views
without
having to move any data from its original
locations
to a new, centralized repository, such as a data
lake or data warehouse.
Data virtualization provides data scientists
with
integrated real-time views of the data, across
all
of its existing locations. The best part is that
it
provides such views without having to move any
data
from its original locations to a new,
centralized
repository, such as a data lake or data
warehouse.
Data virtualization can do this because it forms
a
unified data-access layer above the different
data
sources. This layer contains no source data;
just
the critical metadata necessary to access the
different data sources.
Not only does data virtualization facilitate
finding
and gaining access to data, but because it is
implemented as a separate data-access layer
above
the disparate sources, it can also perform
transformation, combination, and cleansing, all
on-the-fly.
Here, I’ll provide a little more information
about
how data virtualization can support data
scientists
throughout the typical data science workflow:
Identifying Useful Data:
Data virtualization provides data scientists with seamless access to all types of data sources, from data lakes, to Presto or Spark systems, to social media, or even flat and/or JSON files. The Denodo Platform offers a built-in data catalog, which enables data scientists to find the data they need using simple search functionality like that of a search engine.
Executing on Innovation
The Denodo Platform also provides administrative tools that enable data scientists to add notes alongside their data sets. In the Denodo Platform, data scientists can use their own notebooks, such as Jupyter, for this, or they can leverage the included notebooks, which offer automatically generated recommendations using artificial intelligence/machine learning (AI/ML), based on past usage and behavior.
Analyzing Data:
With data virtualization, data scientists can engage in analysis by immediately executing queries on the data when they first discover it, after it has been modified into different formats, or at any time to suit the data scientist.
Preparing and Executing Data Science Algorithms:
The Denodo Platform provides a query optimizer that streamlines query performance by a series of techniques, including pushing down processes to the sources. For this technique, users can push down only a select part of the operation, depending on what delivers the best results.
Sharing Results with Business Users:
Data virtualization provides data scientists with a platform for sharing queries and results with other team members, for a more collaborative, iterative workflow, especially using a data catalog like the one provided by the Denodo Platform. With data virtualization, data scientists can also publish data directly to a specific application like MicroStrategy, Power BI, or Tableau, and they can immediately see the results using the tool of their choice.
June
Time Tracking: more about measurement than control
Time is a precious and finite commodity and how it is spent can have a profound impact on individuals and organizations. One of the biggest unsolved problems of scale in the modern world is how are people spending their professional time for which they are paid.
Ankur Dhingra, CEO, ProHanceTime Tracking: more about measurement than control
16 June 2021 | By
Ankur Dhingra, CEO,
ProHance
Time is a precious and finite commodity and how it
is spent can have a profound impact on individuals
and organizations. One of the biggest unsolved
problems of scale in the modern world is how are
people spending their professional time for which
they are paid. Are they spending it on things that
are important for the business and their own
professional development? For people who do
traditional work in factories and machines, this
problem has been solved by extensive time-motion
studies, building repeatable and structured work
where the outputs can clearly be measured. However,
this remains a big challenge for new-age
organizations, where people spend most of their time
on their desktops and laptops. This makes it very
hard to compute time and effort in a systematic and
automated way across the enterprise. This lack of
information leads to poor decision-making and an
inherent inefficiency that exists in the enterprise.
As we currently service large and mid-sized
corporations across a spectrum of industries, the
realization has come quickly that most organizations
don’t have clear and precise answers for the
following questions –
- If this time spent time in front of the machines is actually translating into expected business outcomes.
- How some team members do much better than others. Is there a sustainable way to reduce variations in performance?
- I know there is latent capacity in my organization and I know that our organization can become more productive. Is there an elegant systematic way I can make this happen?
- There is so much variation across my team. In some areas, teams are overworked and in other areas they are underutilized. Is there a way for us to load balance more effectively across teams so that we can collaborate better?
- Why is it that some employees spend so little or so much time? Is there a way to provide a more equitable work distribution across teams?
- I really want to reward my team members on objective and transparent outcomes. Is there a way for me to measure and compute performance without any bias or human intervention?
- How should I think about transformation? Where should I put my investment dollars that give the best sustainable ROI (return on investments)?
These challenges stem from a fundamental problem: we don’t have an automated and sophisticated measurement system that can provide these deep insights to grow to operate your business more effectively. There is a quote from British national Lord Kelvin (William Thomson, who formulated the first and second laws of thermodynamics, which says, which says “If you can’t measure it, you can’t improve it”.
When we think about time tracking, we think of a measurement system that allows individuals and companies to get a better understanding of how time is spent in the enterprise. This information really enables companies to manage their operations a lot more effectively.
Some tips to always keep in mind include:
- Be transparent about the deployment and position of the usage of the time measurement software correctly. This is more imperative than the features and functionality that exist in your software. Many enterprises don’t even bother telling their employees that a technology like this is being deployed or consciously do this in stealth or silent mode. This is the wrong approach and the software gets misconstrued as Big brother watching or spying software. This creates havoc in the organization and creates a very toxic culture of mistrust and always covering your actions. It stifles creativity and employees become very risk-averse. The correct way to position this is to ensure that employees are fully aware that their professional time will be measured to ensure that they better understand how they spend the workday. They also get an understanding of how they compare to their peer and expected performance from them. This self-awareness will help them improve. ProHance has built-in additional functionality where the end-user has full control of this measurement system. They can turn it off or suspend it if they were doing some personal work. Making the users aware of why they're doing it and giving them control is critical for any time measurement software to succeed.
- It is not really about tracking individuals but it are about measuring where time is being spent in your Enterprise. Like any athlete at the top of his game will measure all parameters of his body for his game to get better similarly organizations all need a measurement which is grounds up, consistent, and automated to know how time is being spent by various individuals, teams, divisions, and operating units in a business to deliver the desired outcomes. Where are there gaps which need to be improved to increase the overall performance of the Enterprise? Running a large enterprise requires objective data which is available at speed and on-demand to make smart decisions and this can only be facilitated through a robust measurement system.
- The process of measurement should be fully automated with minimal intervention from the end-user. This ensures that there is no scope for data accuracy and integrity issues because data is manually collected. In most Enterprises today a lot of data is collected through multiple systems, it is aggregated or normalized and then presented. A lot of vital information gets lost in translation because of the inability to either collect data in an automated way at the source, requiring manual inputs because people work in different environments like client-side systems or machines where data collection isnot possible and identifying the right performance indicators. Ideally, a good measurement system should ensure that the data that is used by the front-line associates at the same data that is seen by the CEO of the business. That drives immense confidence across the enterprise that the data that is being used to make the decisions is consistent and accurate.
- Empower users with their own data and help them get a better understanding of their work habits. The data that is collected must be used to heighten the awareness of the users for their own workstyle. We should think of this as a Fitbit. Just as a Fitbit helps you set some health goals and allows you to put in place a measurement system that ensures that you measure what needs to be done on an hourly and daily basis so that you meet your long-term objective. A measurement system allows you to do the same with an Enterprise. True improvement across an Enterprise can only happen when the lowest common unit across the enterprise has the awareness and the insights to improve. That lowest common factor is every individual who is a part of that enterprise. The biggest mistake companies make is that they don’t freely share this information with end users and this is used by team leaders and managers for performance management which could be rewards or penalties. This doesn’t empower the teams to self-correct and improve. A lot of enterprises also take the data and put it into a gamification algorithm to improve further engage the individuals. ProHance has an end-user dashboard that allows users to know how they are performing and how do they compare to their peer group.
- In the post covid world a lot of people work from home. The measurement system should have the robustness to also collect the data when users are not connected to the company network or have a poor connection in an offline mode. Then push the data back to the central servers when the connection is available. This will ensure there is no data loss on account of poor internet connection. Also in Enterprises, multiple IT environments can exist. Sometimes the users work on client machines and there can be a lot of complexity with the systems and the networks used. The measurement system should seamlessly be able to deal with the complexity of a global distributed Enterprise. The system should also work across all types of operating platforms like Linux, Mac & windows to provide a holistic view of what is happening across the Enterprise. The measurement system should be all-encompassing and very robust so that the end-users and leadership have full confidence in the data that is provided by the system. Often, companies don’t stress test the measurement system that leads to a loss of faith in the system when they see that the data collected doesn’t reflect the reality on the ground.Data reliability and agreement from all stakeholders that it is reflecting what is happening on the ground is supremely important.
- Use the measurement to design rewards and ensure these are well articulated to all. What an effective measurement system allows you to do is to sharply segment the performance and reward the right kind of behaviors. E.g., if you want to reward time spent on production systems and not just total hours logged you will be easily able to do this with a good measurement system. How people get measured and rewarded really helps in the alignment of the team to the Enterprise objectives.
-
Provide flexibility to the employees to design
their own workday if the nature of their job
allows that flexibility. If the employees are
not working on time-sensitive transactions they
can choose their own hours of work and design
their workdays. This is very beneficial for all
as you can do 2 to 4 work sprints in 24 hours to
meet your requirements for an 8 or 9-hour
workday. The measurement system will be able to
measure the very accurately and employees won’t
also have this question at the back of their
mind whether their leaders know of what exactly
are they doing. This flexibility drives much
greater motivation and better outputs across the
Enterprise. It also is a very strong value
proposition around work-life flexibility which
Enterprises can offer to their employees and
still ensure there is no drop in
productivity.
Time measurement also helps you understand the dynamics of your team: This allows you to segment performance across multiple dimensions. So how does performance vary based on tenure, skill set, education, managers, or location of employees? This rich data gives you insights that are needed to run your operations a lot more effectively. Your ability to make decisions is a lot more based on facts and also provides good inputs for smarter management across all levels of the enterprise. The end-user can understand their work style and what needs to improve, the manager can understand the skill and will issue in his or her team and what kind of coaching needs to give, the director or senior leader understand the utilization and how loads are distributed across multiple teams, where should they invest in automation, what kind of profiles should they hire, what impact is tenure having on performance and any many more such questions which will on their mind. -
A robust measurement system can allow you to set
your strategic direction for transformation. It
can basis the variability in processes and tell
you the following –
- What part of your enterprise needs to be just realigned or organized. How by simply reallocating capacity you can better match your supply and demand curves.
- Which part of the organization needs to be re-engineered by eliminating the demand for that kind of work. By either deploying better technology or changing some upstream processes. Eg. By better feeds into systems the need for KYC can be significantly reduced. Now with an API-led framework, this has become a lot simpler.
- What part of the organization needs to be automated? These are tasks or processes where the variation is minimal and the “coefficient of variation” is very low.
We see a lot of organizations dive headlong into automation without having a full understanding of what does on in their operations. A measurement system allows you to get this understanding and approach your transformation more thoughtfully.
Currently a majority of people work from home and the operating model has been more distributed. Having a measurement system allows you to ensure that all, where the team members are connected, engaged, visible, and optimized. You can get to know how many team members you have available to manage your daily workload.
Measuring how time is spent can help enterprises unlock significant value. You would be surprised to know that the average productive time for an employee daily is approximately 83 minutes. During a typical workweek, employees spend around 8 hours in non-work activities, which include being interrupted by others and checking their phones for notifications. Keeping this in mind, now let’s do a rough calculation: in the US, the hourly wage is around $25. In the way, a company is potentially not getting value worth $10,000 per employee annually.
As the future for work has changed, we expect many hybrid work arrangements to develop over the next few years. As people work in more flexible and distributed arrangements having an automated measurement system of how time is spent in an Enterprise will become a very critical component of the post-Covid technology stack. This is the only way enterprises will be able to stay future-ready and manage effectively in this VUCA (Volatile, Uncertain, Chaotic, ambiguous) world we live in.
A good measurement system that is easy to deploy, flexible, provides accurate data can deliver the right actionable insights to enterprises across multiple stakeholders at the right time. The biggest challenge which I had spoken about earlier is not to view this as a monitoring, spying, big brother system. At ProHance, our belief that if positioned correctly and used in the right way, this can unleash tremendous ongoing productivity for the enterprise and help set a culture of meritocracy, transparency, and collaboration.
Mar
Consolidate Time, Don't Fragment Time..!!!
For the next one week, keep a log of all the activities the content you do during every half an hour of your time and analyse. you may notice that you have been interrupted throughout the day by various events. In between interruptions you might have had some time...
Sandeep Nanda , Executive Assistant to Chief Regulatory Officer (CRO) India & South Asia, BHARTI AIRTEL LIMITED.Consolidate Time, Don't Fragment Time..!!!
20 Mar 2018 | By
Sandeep Nanda , Executive
Assistant to Chief Regulatory Officer (CRO)
India & South Asia, BHARTI AIRTEL LIMITED.
For the next one week, keep a log of all the
activities the content you do during every half an
hour of your time and analyse. you may notice that
you have been interrupted throughout the day by
various events. In between interruptions you might
have had some time to do what you wanted to do. some
interruptions may be functional and related to your
job. But most of the interruptions will be non work
related. you will notice that you never had major
chunk of time and your day was fragmented.
You have to do something to consolidate you time and
concentrate on activities which you have to do.
There is no point in saying that you did not have
the time. The fact is that the available time went
to do an activity which is not related to task what
you had to accomplish. One way to consolidate you
time is to create "unavailable time" which you need
to invest on activities which you have to do. An
open door policy may be nice to hear. But if you do
not know how to implement the same, you will get
into problems since your time will be fragmented by
various interruptions all through the day.
Use the weekly and daily schedules to your
advantage. Make people know when you will be
available and when you will not be available. But do
it with elegance. Next time when you meet a
successful person, notice whether he follows the
above principle, you be amazed to find that any
successful person knows when to do what work and how
much time he should allot for what activity. He will
find a way to consolidate his time for major use.
Mar
They Deserved it and we just need to let them have it
How is it like for a person to experience psychological inferiority only because one is born into a particular gender? How does it feel to live by ‘necessity of approval’ on a routine from others for one’s own way of life? This is the cycle of life for most women...
Ratna (Kumar) Sreerangam, EA to Founder & CEO, MakeMyTrip.comThey Deserved it and we just need to let them have it
16 Mar 2019 | By
Ratna (Kumar) Sreerangam, EA
to Founder & CEO, MakeMyTrip.com
How is it like for a person to experience
psychological inferiority only because one is born
into a particular gender? How does it feel to live
by ‘necessity of approval’ on a routine from others
for one’s own way of life? This is the cycle of life
for most women in the world. Well, if the world
looks at women as weaker links of the society, then
we get the picture wrong.
The history talks to us about strong women across
the ‘Chronology of Timeline’ and its fervent to find
one, at any given point of time and anywhere in the
world. So, the problem is neither the ‘tell-tale
about Women’s frailty’ nor lack of opportunities
available to them. It’s a supportive system that was
lacking all this time to help them who were capable
to reach to the heights.
Hence, the effort of forging a world with
gender-neutral environment is a co-existent effort
by both men and women. As an example, if a woman is
Focus-oriented and working to achieve a goal and she
deserves it as much as a man, she should be given
exactly equal opportunity as a man to stand a chance
against it. On the other hand, actions such as
sympathy cards or assisted-grace gestured towards
the same woman to merit towards her goal is not just
a biased approach toward her competent male
competitor but also weakening her
self-confidence.
Its time to let them define the world in their
terms, as long as they are ethical and benefactors
to the functioning of the society! I believe men had
a lot to offer the world and they did a fairly great
job and that now its time to acknowledge what Women
have been doing and what they will do for the
society and realize their contribution and provide
them recognition of identity for them that they
actually deserve. Women like Katherine Johnson,
ENIAC Women Programmers, Dr. Grace Hopper, Dr. Vera
Rubin, Lady Lamarr, Mary Anderson and many more are
some of those manner of woman who lost their credit
of work to men because of a biased society that
wouldn’t acknowledge their competence.
So, if you wanna change the world, you need to start
with at least one person- maybe a woman who is a
friend or a colleague, perhaps someone you are
acquainted with. if you find a capable woman, stand
by her, believe in her, support her and provide a
moral environment so that she can deliver and prove
herself of what she is capable. Don’t be jealous or
threatened at her success, it just presents how weak
you are in doing so. All you have to do is to change
your world if you want to change THE WORLD.
Mar
CSR spend crosses Rs 50,000 crore in four years
Cumulative spending on corporate social responsibility (CSR) shot the magical Rs 50,000crore mark in just four years . With this, cumulative spending over the four-year timeframe stands at nearly Rs 34,100 crore for listed company listed companies and about Rs 18,900 crore for unlisted one totalling around Rs 53,000 crore.
CSR spend crosses Rs 50,000 crore in four years
16 Mar 2019
Cumulative spending on corporate social
responsibility (CSR) shot the magical Rs 50,000crore
mark in just four years . With this, cumulative
spending over the four-year timeframe stands at
nearly Rs 34,100 crore for listed company listed
companies and about Rs 18,900 crore for unlisted one
totalling around Rs 53,000 crore.
Though the spending has reached its meaning full
proportions , there is a need to improve the quality
and the impact of all that spends on the that ground
. Capping the total CSR spend at 5 percent of the
total money set aside for CSR needs to be relooked
as firms have singled this out as a factor holding
them back from enhancing their own in-house CSR
capacities. Implementation entails multiple costs
such as salaries of dedicated CSR staff,
administrative overheads, establishment expenses,
communication expenses, professional fees, statutory
filing and related consultancy etc, which are
difficult to keep within the 5 percent limit. There
is also a case for ensuring robust due diligence
before appointing an NGO/voluntary organisation
partner by adding governance and impact achieved are
two areas which need assessment.
An independent third-party evaluation like grading
of the NGOs/implementing agencies should be
considered to gauge a potential partners ability to
drive the desired social impact.
According to a Survey a third of the 1,913 listed
companies which qualify for CSR spends did not spend
the money due to multiple reasons.As much as 341
said they were unable to spend because of reasons
like:
- A delay in identifying projects
- setting up the requisite in-house expertise
- 45 did not report CSR activity
- Annual reports for fiscal 2018 were not available for 118, and
- 163 said they were not required to spend either because they did not meet the criteria or were loss-making
- An additional Rs 2,380 crore would have been spent last fiscal had all the listed companies spent the stipulated 2 percent of profit.
Mar
Growth of Indian agro-chemicals sector
According to a Tata Strategic Management Group report, agro-chemicals sector in the country is estimated to touch $7.5 billion by 2018-19 with 60 % of the input coming from exports. The report was released by Hukumdev Narayan Yadav, Chairman, Parliamentary Standing Committee on Agriculture,
Growth of Indian agro-chemicals sector
03 Oct 2019
According to a Tata Strategic Management Group
report, agro-chemicals sector in the country is
estimated to touch $7.5 billion by 2018-19 with 60 %
of the input coming from exports. The report was
released by Hukumdev Narayan Yadav, Chairman,
Parliamentary Standing Committee on Agriculture, at
a FICCI event here.
Releasing the report, Yadav recommended balanced
method in using agro-chemicals and due care for
environment. He also advised the scientific and
controlled community to rise to the challenge of
developing agro-chemicals that increase the yield
but have no harmful impact on the
environment.
"Training the farmers was also essential. Farmers,
the users of agro-chemicals, at present, are not
adequately informed about its use and impact. Many a
times, farmers without knowledge apply inappropriate
amount of agro-chemicals resulting in crop failure,"
Yadav said.
The report also suggested that use of original crop
protection chemicals can increase crop productivity
by 25-50 percent, by mitigating crop loss due to
pest attacks
Numerous crop protection approaches and harvests
usage have increased in time and has been evidenced
a boon to such industries. The crop protection
market has witnessed strong growth in the
past.
The Indian market is different from the global
industry in terms of eating patterns. Tropical
climatic conditions and high production of paddy,
cotton, sugarcane and other cereals in India drive
the consumption of insecticides. Availability of
cheap labour for manual weed harvesting also
contributed to low consumption of herbicides in
India. However, the trend is expected to change in
future as herbicides, now, are the fastest growing
segment due to increasing farm labour wages in
India.
Oct
How Genetically Modified (GM) crops is influencing modern agriculture
Genetically-modified (GM) seeds are an important step forward in the making of agricultural crops. Genetic modification in plants was first recorded 10,000 years ago in Southwest Asia where humans first bred plants through artificial...
How Genetically Modified (GM) crops is influencing modern agriculture
03 Oct 2019
Genetically-modified (GM) seeds are an important
step forward in the making of agricultural crops.
Genetic modification in plants was first recorded
10,000 years ago in Southwest Asia where humans
first bred plants through artificial selection and
selective breeding. Since then, developments in
agriculture, science and technology have brought
about the current GM crop revolution
GM seeds are seeds that have been modified to
contain specific features such as resistance to
herbicides or resistance to pests. The technique of
modification used with GM seeds varies from the
traditional method in an important respect. The
genes have not been altered over generations of
cross-fertilization, but pretty what inserted
directly into the DNA of the seed. Scientists are
arguing this method of modification and alteration
may have health and environmental impacts. For this
technology is used to cover this
controversy.
The reaction of farmers to this new technology has
been mixed. Some farmers have quickly adopted the
technology. Other farmers have hesitated to use GM
seeds as part their farming operations.
Farmers are understanding and accepting the welfares
and distresses that are raised by the use of GM
seeds.
Benefits of the GM technology include;
- Increased crop yields
- Diminished use of pesticides and herbicides
- Increased profits.
Sep
Corporate Social Responsibility (CSR) Trends To Look For In 2018
CSR is one such domains which continues to Innovate, Grow and Evolve! Below are a number of trends to watch out for over the coming period:
Corporate Social Responsibility (CSR) Trends To Look For In 2018
20 Sep 2019
CSR is one such domains which continues to Innovate,
Grow and Evolve! Below are a number of trends to
watch out for over the coming period:
- Corporate political activism: sector continues to grow and evolve, there are a number of new tendencies emerging, often echoing the collective economic, political and social interests of the time. Below are a number of trends to watch out for over the coming period. A recent survey showed :
- 44% of Millennials would feel more loyalty towards their CEO if he or she took a stand on a contentious issue versus 19% who said they would not.
- 47% of Millennials think CEOs should speak up and take active stances on social issues.
- 51% of Millennials surveyed said they are more likely to buy products from companies that have activist CEOs.
- Workplace Giving Increases Employee Engagement:At the core, employee engagement is a holistic approach taking into account various elements of the employee’s relationship to the company including; achievement, well-being, connection, and appreciation. In order for the employee to feel positively connected to their employer, they must feel their employer is taking actions to engage them in each of these areas.
- Generation Z is Joining the Workforce:We have heard everything there is to know about millennials. In fact, given all the research collected about this group, it is hard to believe that there is even life after them. Well, there is. Gen Z workers are making it a mandate that corporations put their money where their social good mouth is. We already love them.
- Corporate Social Responsibility Leaders are Not Alone:For so long, CSR was a part of the organization that employees heard about, but didn’t really understand what it all meant. This is all changing. And fast. CSR is now becoming one of the most vital and well-known entities in the organization as purpose and profits continue to blur into one line-item. Marketing wants in too.
Understanding these trends and developing a solid CSR strategy up front will lead you to find the right partner and the right workplace giving technology for your employees.
Sep
The Power of Communication in CSR
Communication is at the Heart of CSR Strategy - True communication requires both a speaker and a listener, ideally taking turns. You might have the best story in the world to tell, but if no one is listening, then your communication strategy..
The Power of Communication in CSR
18 Sep 2019
Communication is at the Heart of CSR Strategy - True
communication requires both a speaker and a
listener, ideally taking turns. You might have the
best story in the world to tell, but if no one is
listening, then your communication strategy is not
very effective. The digital age has paved way for a
dynamic era of corporate communication. Everything
from blogs and RSS feeds to webinars and social
media give organizations new tools with which to
interact directly with their stakeholders. Such
interactive communications are often referred to as
viral, because ideas and opinions spread through the
network via word‐of‐mouth and are usually perceived
as highly trustworthy sources. Online communication
has potential to create a ripple effect that grows
as it reaches wider audiences. And social media
empowers users to engage with organizations on a
myriad of issues. So why not CSR? These online
networks are effective monitoring tools as they
could feature early warning signals of trending
topics. And, in the case of CSR communications, they
can help business communicators and marketers to
identify and follow the latest sustainability
issues. The most effective CSR reporting will be
mindful both of the company’s achievements, and the
priorities of the people who will read the report:
employees, customers, community representatives,
NGOs, and yes, shareholders. Integrating their
priorities into your CSR strategy can help you
maximize the impact of your reporting. But how?
- Talk to people: When you get into the nitty-gritty of what your corporate responsibility strategy is and what type of goals you are setting for the future, things can get complicated quickly.
- Two-way communication:communicating your CSR efforts to listening to stakeholders and then communicating your efforts – from one-way communication to two-way communication. But this simple shift in focus has numerous positive impacts, from increasing the impact of your CSR reporting efforts, to risk mitigation to meeting the demand for increased transparency.
- Side benefits of engaged communication: By looking more deeply at your organization’s activities, you can anticipate which actions are going to become a lot more expensive down the road – or maybe even impossible thanks to new regulations. By focusing on the core issues that make your company tick, your reporting can improve the resiliency of your organization.
- From CSR report to CSR reporting all year round:Ultimately, your goal should be to shift your approach to CSR reporting away from just focusing on that annual communication. But ultimately, it’s not the contents of the report, but the act of reporting, that matters most – and that communication channel should be open all year round.